Puddles On The Web

Puddles' Weekly Update

Look where you'll see us!
Horizon Blue Cross Blue Shield of New Jersey has begun to feature John Young, president of American Water Services, in a new ad campaign. The ads are being placed in media outlets throughout New Jersey including print, radio, billboard and television. American Water selected Horizon’s excellent health plan because of its competitive costs, national coverage and customer service. 

Click on one of the images below to see a larger version.

Meet Puddles!

In 1996, Puddles had his humble beginning as a promotional item that was given away at The New Jersey League of Municipalities. He was chosen from a long list of options by a dedicated New Jersey American Water employee. The ducks were a fast success during the conference. So successful were the ducks that the company began to give them away during other events that year. With the quick rise in popularity of our rubber duck, the following year the decision was made to offer a new duck to be used for the Conference of Mayors meeting, the League of Municipalities conference and other external events. With the decision to offer a new duck a tradition, and a legend, was born.

Today, Puddles acts as American Water's announcer. When big events happen in the company, a new Puddles is born. He's distributed to employees as a commemoration. He is searched for at tradeshows and conferences, as attendees have learned to look for him. On our site, he will live at the bottom right corner, and will continue to bring American Water news and events to employees and websurfers all over the country.

Below is a brief timeline of Puddles' life and some of the roles he's played!